Sustainable Brands I Love: Primally Pure
I’ve been using Primally Pure’s skincare consistently for the last two years, and it’s become one of those rare routines that feels both deeply nourishing and aligned with my values. It’s a multi-step process, but honestly it’s quite therapeutic, especially at the end of the day before bed.
In a saturated world, it’s skincare that really works and is thoughtfully made from the ground up. Simple ingredients. Honest sustainability.
And it’s pretty convenient that Primally Pure’s tagline taps into our world of mindfulness:
“Mindfully made skincare. Sourced from animals and plants.”
And unlike a lot of “clean beauty” marketing, this one holds up. Their formulas are intentionally simple, rooted in traditional ingredients, and designed to support the skin’s natural function, not override it with fillers or fragrances (no thx.)
What I love about PP:
🌱 Simple, transparent ingredients
Their products are made without synthetic fragrances, harsh chemicals, or unnecessary fillers. Every ingredient has a purpose — which is especially refreshing if you have sensitive or dry skin (hi, same).
🌍 Regenerative farm partnership (say what?!)
Primally Pure partners with a regenerative farm, meaning they’re investing in soil health, biodiversity, and long-term ecosystem resilience — not just extracting ingredients and moving on. This is sustainability upstream, where it actually matters.
♻️ Thoughtful packaging + real recycling solutions
Skincare packaging is notoriously hard to recycle, which is why I appreciate that Primally Pure doesn’t pretend glass jars magically solve everything.
They partner with Pact (which we’ve talked about here before!) a nonprofit focused on recycling hard-to-recycle beauty packaging. And you have options:
Drop off eligible empties at participating Ulta or Sephora locations
Or use Primally Pure’s mail-in program:
You contribute $5 for a send-back label
They cover the recycling fees
And as a thank-you, you get $10 off your next $20+ purchase
Easy peasy.
🧴 Handcrafted in Southern California
Small-batch, thoughtfully produced, and made closer to home. Always a plus.
My go-to Primally Pure products (dry skin edition)
If you’re new to the brand, these are the products I reach for again and again:
✨ Plumping Serum
This is lightweight but deeply nourishing — perfect for dry or dehydrated skin that still wants glow without feeling greasy. I use it daily, year-round.
✨ Plumping Cream
Rich, comforting, and genuinely moisturizing without clogging pores. Especially lovely at night or during colder months when skin needs extra support.
🌿 Lavender Deodorant
A quiet overachiever. Gentle, effective, and doesn’t irritate my sensitive skin — which is saying a lot in the natural deodorant world.
Want to try it?
If you’ve been curious to explore Primally Pure, or simply want to level up your skincare game, I’ve linked a $10 off $50+ purchase below so you can try it for yourself and see how it fits into your own mindful routine.
As always: start where you are, use what works for your skin, and remember — mindful living doesn’t have to be complicated to be impactful.
With less waste and happier, glowy, moisturized skin,
Ali