Sustainable Brands I Love: Primally Pure

I’ve been using Primally Pure’s skincare consistently for the last two years, and it’s become one of those rare routines that feels both deeply nourishing and aligned with my values. It’s a multi-step process, but honestly it’s quite therapeutic, especially at the end of the day before bed.

In a saturated world, it’s skincare that really works and is thoughtfully made from the ground up. Simple ingredients. Honest sustainability.

And it’s pretty convenient that Primally Pure’s tagline taps into our world of mindfulness:

“Mindfully made skincare. Sourced from animals and plants.”

And unlike a lot of “clean beauty” marketing, this one holds up. Their formulas are intentionally simple, rooted in traditional ingredients, and designed to support the skin’s natural function, not override it with fillers or fragrances (no thx.)