When it comes to everyday sustainability swaps, few feel as simple—or as impactful—as switching the paper products we use daily. Enter Plant Paper: a brand that’s redefining what bathroom and household essentials can look like when they’re kinder to both people and the planet.

Most of us grew up with traditional paper products (think toilet paper, tissues, and paper towels) made from virgin tree pulp, bleached with harsh chemicals, and wrapped in plastic, because white and fluffy equaled good quality. Plant Paper turns that whole system on its head with products that are: