Why Junk Mail Drives Me Nuts (And Why It Should Bug You Too)

One of my biggest pet peeves is junk mail.

According to the EPA, the average American household receives around 40 pounds of junk mail every year. It’s such a waste of resources — trees, ink, energy, emissions from delivery trucks, and then more energy to recycle it (or worse, it ends up in the landfill). And all of that for something most of us toss straight into the recycling bin without a second glance.

As a former small business owner, I get the need to market your business. Visibility matters. But as a lover of planet Earth, in my opinion: mass mailers, oversized catalogs (!), flyers, and promo postcards are not it.